IPQ for RCS
Rich Communication Services (RCS) are essential for mobile carriers to compete with Over-the-Top (OTT) applications such as Skype, Google Talk and FaceTime. RCS enables carriers to offer new, innovative products that increase average revenue per user (ARPU) allowing carriers to move beyond simply selling “dumb data pipes” for users of OTT services.
Quality of Service Challenges in RCS
RCS services are often delivered to variety of end-user devices, over controlled networks, such as WiFi, either by the user choosing to use WiFi–or by the carrier implementing a WiFi offload. From the customer’s perspective, the carrier is responsible for all QoS issues, even if the quality issue is the result of the uncontrolled WiFi connectivity.
How IPQ Works
IPQ senses the network conditions, the type of application and the class of devices and technologies used on the network edge. IPQ then intelligently applies optimizers to improve traffic quality by protecting against packet loss, mitigating latency–and generally improving the user experience. IPQ is adaptive–when network conditions change, so do the optimizers that are applied–in order to ensure the best quality of experience possible.
IPQ Advantages for RCS
IPQ allows carriers to maximize the benefits of deploying RCS services by ensuring a consistently high end-user quality of experience. Avoiding the quality and management issues associated with uncontrolled networks results in:
- Higher ARPU
- Lower customer churn
- Lower support costs
- Higher customer satisfaction